DR. CINDY MCGOVERN  |  September 17, 2019

Most of today’s sales professionals practice consultative sales. That means they try to sell only what their clients need. They look for products and services that will solve a problem for the client or make the client happy. They don’t pressure or trick or lie to their clients. They figure out how they can get what they want — the sale — while giving the client what they want and need. They know that nobody likes to be sold, but they also know that everybody likes to buy. They figure out what each person they meet really wants to buy, and that’s what they sell.

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